GOOGLE ADS STRATEGY, CONVERSION TRACKING, AD OPTIMISATION, ANALYTICS & MONTHLY DATA REPORTING
Craggy Range is one of New Zealand's best known wineries, sitting at the foot of Te Mata Peak in Hawke's Bay. It's a lot more than just a winery though. Along with their award-winning wines they've got a well known restaurant, luxury accommodation, and wine experiences at the cellar door.
Our job was to build a Google Ads setup that talks to each revenue stream properly.
Built a full-funnel search program with a dedicated campaign for every part of the business: Brand, Generic Wine, Restaurant, Accommodation, Wine Experiences and Gifting. Each campaign had its own budget, its own messaging and its own conversion goals, so we could see exactly what was working and move money to where it earns the best return.
We rebuilt conversion tracking from the ground up, so every meaningful action is measured properly and valued correctly, from an online wine purchase to a restaurant or accommodation booking.
Since launching, the account has returned more than 21x on ad spend across its first eight months, and it keeps getting stronger as it beds in.
• 21x+ return on ad spend across the whole account.
• 100x+ return on the restaurant campaign.