GOOGLE ADS STRATEGY, CONVERSION TRACKING, AD OPTIMISATION, ANALYTICS & MONTHLY DATA REPORTING
CraggyRange is one of New Zealand's most celebrated wineries, sitting beneath Te Mata Peak in Hawke's Bay. It is a genuine destination brand with award-winning wines, a renowned restaurant, luxury vineyard accommodation, and cellar-door wine experiences, all on one estate.
It also means the brand has several different things to sell to several different audiences, from wine buyers and diners to travellers booking a weekend away. The job was to turn that into a Google Ads program that speaks to each of those audiences and proves its value back to the business.
Built a full-funnel search program with a dedicated campaign for every part of the business: Brand, Generic Wine, Restaurant, Accommodation, Wine Experiences and Gifting. Each campaign had its own budget, its own messaging and its own conversion goals, so we could see exactly what was working and move money to where it earns the best return.
We rebuilt conversion tracking from the ground up, so every meaningful action is measured properly and valued correctly, from an online wine purchase to a restaurant or accommodation booking.
Since launching, the account has returned more than 21x on ad spend across its first eight months, and it keeps getting stronger as it beds in.
• 21x+ blended return on ad spend across the whole account (Dec 2025 to Jul2026).
• 100x+ ROAS on the Restaurant campaign filling tables month after month.
• A record 50x account ROAS in a single month, with branded search returning over 200x.
• 23% average click-through rate, well above typical search benchmarks.
• 6 search campaigns mapped to every revenue stream of the estate.